NEW 1954 MERCURY with entirely New Overhead-Valve 161- Horsepower / V-8 Engine
Now, Mercury makes available more models than ever before … to enable you to choose the one body style that suits your tastes and needs completely4each one sparkling with the new beauty that is Mercury9s this year. Each interior is strikingly handsome, too . . . fashioned in colors and fabrics that harmonize with one another, and with the exterior color. Beneath each hood, the new Mercury V-161 engine stands ready with a new kind of power to make your driving easy.
Each chassis features great new components including first-in-its-field Ball-joint Front Suspension to afford a new kind of ride that’s easier, and safer, on any road. And for the ultimate in driving ease, Mercury offers you these 5 optional power features: 1) 4-way adjustable power seat, 2) power steering, 3) power brakes, 4) Merc-O-Matic Drive or Touch-O-Matic Overdrive, 5) electric power windows
The all-new Mercery Monterey Sun Valley
Here is a <dream car= come true . . .an all-new Mercury model designed in every detail to afford a new kind of driving ease and pleasure. You’ll find a ride in the Sun Valley under the dome of pure Plexiglas that covers the front compartment4to be a thrilling new experience in motoring.
There’s all the wonderful freedom and visibility of a top-down convertible yet there9s a full measure of Mercury closed-car comfort. And the Sun Valley offers genuine distinction. It’s a car that will stand out in any crowd. For those who seek the ultimate in easy-going modern motoring, Mercury proudly presents the Sun Valley.
New kind of power
Here is the great new heart of an all-new Mercury . . . powered for easy driving all the time the most spirited, responsive, easy going car you ever known. The Mercery V-161 engine is completely new. It’s an advanced engine brilliantly blending many great new features that are truly years-ahead of their time. Here’s performance that’s ideally balanced. Here’s the surging-go of 161 hp with economy, smoothness of operation, flexibility, and long life that are equally outstanding.
Revolutionary new engineering advancements such as kidney-shaped combustion chamber and 4-barrel carburetor provide a new kind of power that sparks all phases of engine performance. Shorter piston stroke enables the new Mercury tot go 29% farther with an equal amount of piston travel. . . for less engine wear, longer, more efficient operation, For your driving pleasure, here9s an engine that measures up to all the requirements of today’s finest motoring.
Silent-ease STANDARD TRANSMISSION
Mercury9s silent-ease standard drive operates smoothly, shifts easily . . . gives you quiet performance, long life, and excellent fuel economy. Gear clashing is virtually impossible. Helical-cut gears assure effortless shifting and quieter operation.
Economical TOUCH-O-MATIC OVERDRIVE
Operating in conjunction with Mercury9s new 161 hp engine, Touch-O-Matic Overdrive * gives quiet, smooth performance… and amazing fuel economy. Over-drive saves up to 20% of your gas and gives you as much as two extra gallons in every ten.
Smooth-going MERC-O-MATIC DRIVE
Merc-O-Matic Drive * combines the smoothness and fast acceleration of a torque converter with a highly efficient planetary gear set. . . to make motoring safer, easier, more relaxing! Here is the ease of today9s most advanced automatic gear shift with a full measure of the efficient, economical operation you expect of Mercury. Just put the Selector in drive. Merc-O-Matic does the rest!
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