The 10 hp was produced by Royce Ltd., at its factory in Cooke Street, Hulme, Manchester, and was sold exclusively by Rolls’ motor dealership, C.S.Rolls & Co., at a price of £395. The 10 hp was exhibited at the Paris Salon in December 1904, along with 15 hp and 20 hp cars and engine for the 30 hp models.
Photograph of the Hon. C.S. Rolls’ autocar with HRH The Duke of York, Lord Llangattock [Rolls’ father], Sir Charles Cust and the Hon. C.S. Rolls as occupants”, taken by John Howard Preston. Charles Stewart Rolls went on to co-found Rolls-Royce in 1904. The photograph shows ‘The Hendre’, the family’s gothic mansion in Monmouthshire.
Introduced in 1907, the 40/50 HP or Silver Ghost remained in production until 1925. Originally powered by a 7,036cc six-cylinder engine, this was increased to 7,428cc in 1909.
Best-known body styles included the Barker Tourer and the Barker enclosed cabriolet. First built in Royce’s Cooke Street factory in Manchester, following its success the company moved to a custom-built factory in Nightingale Road, Derby.