REO Speed Wagon, First introduced in 1915, production continued through at least 1953. In 1923, the company sold an early recreational vehicle, called the “Motor Pullman Car” that included a drop-down sleeping extension, a built-in gas range, and a refrigerator. During 1936, REO abandoned the manufacture of automobiles to concentrate on trucks.
REO’s two most memorable cars were its Reo Flying Cloud and the Reo Royale 8. The Flying Cloud was introduced in 1927 and the first car to use Lockheed’s new hydraulic internal expanding brake system and featured styling by Fabio Segardi. Reo’s Flying Cloud——a name that provoked evocative images of speed and lightness——changed the way automobiles would be named in the future. The final REO model of 1936 was a Flying Cloud. Also in 1927, Reo introduced the Wolverine brand of cars as a companion model to the Flying Cloud. With a Continental engine, artillery wheels, and a different pattern of horizontal radiator louvers from the Flying Cloud, the Wolverine was made until 1928. The 1931 Reo Royale was a trendsetting design, the 8-cylinder model was sold through 1933 with minor updates. The name was used on a lower-priced 6-cylinder model through 1935. In 1934, Olds received a patent for a diesel engine. The REO Motor Car Company was a company based in Lansing, Michigan, which produced automobiles and trucks from 1905 to 1975